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1. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCA-COLA PRODUCT
» BACKGROUND TO THE STUDY Billboards have been used as an advertising medium for more than a century, and are still used today. Ever since Jared Bell presented large circus posters to the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach (History of OOH, 2015). According to the Outdoor Advertising Association of America, Inc. (2015), “billboards are the l...Continue Reading »
Item Type: Project Material | 65 pages | 9,642 engagements | Source: Marketing Projects & Research Materials
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2. AN EVALUATION OF MARKET SEGMENTATION AND IT'S SIGNIFICANCE
» Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers was through mass marketing that is offering the same product and mark...Continue Reading »
Item Type: Project Material | 65 pages | 10,218 engagements | Source: Marketing Projects & Research Materials
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3. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS
» Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication tools. The study al...Continue Reading »
Item Type: Project Material | 65 pages | 7,198 engagements | Source: Marketing Projects & Research Materials
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4. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING PRODUCT
» ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the ex...Continue Reading »
Item Type: Project Material | 65 pages | 7,030 engagements | Source: Marketing Projects & Research Materials
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5. Design and implantation of a case management information system for Nigerian cou...
» Dsign and implantation of a case management information system for Nigerian courts CHAPTER 0NE INTRODUCTION 1.1 Background of the Study Case Management Information System is a piece of computer software that allows you to make fewer trips to the filing cabinet by managing and keeping all court activities, cases, case file and proceedings, the judge responsible, the lawyers, the plaintiff ...Continue Reading »
Item Type: Project Material | 65 pages | 7,796 engagements | Source: Computer Science Projects & Research Materials
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6. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT ...
» INTRODUCTION 1.1 Background of the Study Customer care Management and customer satisfaction has long been recognized as playing a crucial role for success and survival in today’s competitive market. In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stak...Continue Reading »
Item Type: Project Material | 65 pages | 8,348 engagements | Source: Marketing Projects & Research Materials
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7. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKIN...
» Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their lifetime value. Customer Relationship Management...Continue Reading »
Item Type: Project Material | 65 pages | 9,603 engagements | Source: Marketing Projects & Research Materials
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8. DESIGN AND IMPLEMENTATION OF AN E-LEARNING PLATFORM
» DESIGN AND IMPLEMENTATION OF AN E LEARNING PLATFORM 1.0 CHAPTER ONE 1.1 Background of the Study Learning is one of the very vital human activities that require concentration blended with interactivity, clear and distinct understanding of the facts been stated or discussed, high communication skills and...Continue Reading »
Item Type: Project Material | 65 pages | 7,637 engagements | Source: Computer Science Projects & Research Materials
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9. DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRMS
» INTRODUCTION 1.1 Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at the least cost (price).All these cannot be without effective and efficient system put in place. Distribution strategy is the transfer of products from one place to another or from one manufacturer such as wholesaler...Continue Reading »
Item Type: Project Material | 65 pages | 10,724 engagements | Source: Marketing Projects & Research Materials
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10. Design and implementation of student attendance system using finger print
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The operation of any company is based on the contribution of staff either from executive level or operational level. For example, in a factory, the shop floor operation required full attendance of engineer, technical staff, and operation level staff before they start the operation. Therefore, the attendance system provides the information of ...Continue Reading »
Item Type: Project Material | 65 pages | 10,631 engagements | Source: Computer Science Projects & Research Materials
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11. Design and implementation of crime investigation using biometric approach
» ABSTRACT Reliable criminal suspects’ recognition is an important problem in crime investigation process. Biometrics recognition is becoming an Irreplaceable part of many identification systems. While successful in some niche markets, the Biometrics technology has not yet delivered its Promise of full proof automatic crime suspects’ Recognition, especially in a developing country like N...Continue Reading »
Item Type: Project Material | 65 pages | 8,992 engagements | Source: Computer Science Projects & Research Materials
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12. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AN...
» INTRODUCITON 1.1 Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that because they have a customer service department ...Continue Reading »
Item Type: Project Material | 65 pages | 8,157 engagements | Source: Marketing Projects & Research Materials
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13. Design and implementation of electronic tutors for students in higher institutio...
» INTRODUCTION 1.1 Background of the Study Technology is changing the way teacher teaches and learner learns. Difficulty in obtaining higher education increases for a number of reasons. It could be their possible limit of capabilities with an educational environment or disabilities that limit their access to educational institutions. There are also a number of people that live a great distance from ...Continue Reading »
Item Type: Project Material | 65 pages | 7,351 engagements | Source: Computer Science Projects & Research Materials
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14. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. PLC
» Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This concept has been defined as 'something that the organizat...Continue Reading »
Item Type: Project Material | 65 pages | 7,612 engagements | Source: Marketing Projects & Research Materials
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15. Design and implementation of online examination time table scheduling SYSTEM
» CHAPTER ONE INTRODUCTION The advent of computer system and other information and communication technologies have been experiencing continuous technology changes. In fact, distance is no longer the barrier to communication. This advanced age as a result of development has been christened “the information age” and soonest the space age technology will be finally established. This cha...Continue Reading »
Item Type: Project Material | 65 pages | 9,060 engagements | Source: Computer Science Projects & Research Materials
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16. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARC...
» Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The emergence of broadcast media began in...Continue Reading »
Item Type: Project Material | 65 pages | 7,307 engagements | Source: Marketing Projects & Research Materials
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17. Design and implementation of an online SMS examination timetable alert system
» ABSTRACT This project designs and implements an algorithm which creates a semester course time table by assigning time slots and exam halls to a given set of courses to be run that semester under given constraints. The constraints include avoiding clashes of time slots and halls, assigning appropriate halls and appropriate number of slots. Although this computer technology is not new to the colleg...Continue Reading »
Item Type: Project Material | 65 pages | 8,503 engagements | Source: Computer Science Projects & Research Materials
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18. PRODUCT PLANNING AND ORGANIZATIONAL PERFORMANCE OF THE NIGERIAN TELECOMMUNICATIO...
» Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio economic justificationfor the existence of any business organization isthe satisfaction of customers’ needs and wants. The organizationalsurvival ove...Continue Reading »
Item Type: Project Material | 65 pages | 7,191 engagements | Source: Marketing Projects & Research Materials
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19. Design and implementation of a peer to peer network for file sharing
» ABSTRACT Peer to Peer programming (P2P) has in recent years become a widely explored research area. With the evolution of wireless technology such as mobile phones, the idea to bring these two technologies together gives a new dimension to P2P communication, collaboration and resource sharing. This project explores the domain of Mobile Peer to Peer networking and proposes a Peer to Peer System wit...Continue Reading »
Item Type: Project Material | 65 pages | 10,744 engagements | Source: Computer Science Projects & Research Materials
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20. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
» Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising (Wikipedia, 2009). It can also be a process for creating, communicating, delivering, ...Continue Reading »
Item Type: Project Material | 65 pages | 7,505 engagements | Source: Marketing Projects & Research Materials
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21. Design and implementation of wireless data handling management system
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study For the past years, power lines have been used for the transmission of electricity; but nowadays with the emergence of modem networking technologies and the need for information spreading, data transmission over power lines has seen a really big growth. The technologies already used for spreading information such as telephone wiring, Et...Continue Reading »
Item Type: Project Material | 65 pages | 8,001 engagements | Source: Computer Science Projects & Research Materials
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22. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTR...
» Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation with a basis for sustaining competitive advantage given its valuable and hard to imitate characteristics (Hall, 2003; Barney 2001...Continue Reading »
Item Type: Project Material | 65 pages | 7,873 engagements | Source: Marketing Projects & Research Materials
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23. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
» Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential buyers (Kapferer, 2002). This is reflected in the value of brands, which are the anchors of company’s value. Products are introduced, they live and disappear but brands endure (Kapferer, 2002). The term ``brand’’ holds multiple meanings. According to John Murphy, founder of Inter...Continue Reading »
Item Type: Project Material | 65 pages | 8,280 engagements | Source: Marketing Projects & Research Materials
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24. Design and implementation of student result notification system
» CHAPTER ONEINTRODUCTION 1.1 BACKGROUND OF THE STUDYToday, the world is full of technologies; there are lots of inventions made to use the latest technologies. To be specific on technology, Mobile phones have been a part of our everyday use where we share lots of information through this communication channel. Nowadays, android system is becoming more popular, especially in the Smartphone ...Continue Reading »
Item Type: Project Material | 65 pages | 9,048 engagements | Source: Computer Science Projects & Research Materials
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25. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTR...
» Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service dominant logic. Service convenience is acknowledged to be increasingly important to customers:yet extant convenience literature offers little explicit discussion of this topic. Consumer convenience in buying and using ...Continue Reading »
Item Type: Project Material | 65 pages | 14,111 engagements | Source: Marketing Projects & Research Materials