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1. ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
» Marketers have to understand the unique characteristics and the cost of each promotion tool in deciding the promotion mix. Let us examine each of the major tools. AÂ Â Â Advertising: the company forms of advertising make it hard to generates above its unique qualities. However, several qualities can be noted. Advertising can reach masses of geographically dispersed buyers at a low cost...Continue Reading »
Item Type: Project Material | 65 pages | 7,275 engagements | Source: Marketing Projects & Research Materials
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2. ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRE...
» Title Page                                                                Declaration                            Â�...Continue Reading »
Item Type: Project Material | 65 pages | 6,652 engagements | Source: Marketing Projects & Research Materials
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3. APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA
» TABLE OF CONTENTSTitle Page                                                             iDeclaration Page                        Â...Continue Reading »
Item Type: Project Material | 65 pages | 7,160 engagements | Source: Marketing Projects & Research Materials
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4. PRELIMINARY INVESTIGATION ON EFFECTS OF BURANTASHI EXTRACT ON LIVER ENZYMES OF A...
» ABSTRACT This work was carried out to investigate the effects of Burantashi extract on liver enzymes of albino male and female whistar rats. Burantashi is a popular seasoning agent to barbecued meat (suya) in Ngeria, mostly found in the northern part of the Nigeria. Liver Enzymes are those enzymes that plays important role in the liver both in function and regulation. Erectile dysfunction (ED) is ...Continue Reading »
Item Type: Project Material | 65 pages | 8,769 engagements | Source: Bio-Chemistry Projects & Research Materials
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5. EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
» Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email.Personal selling is an effective communication with pot...Continue Reading »
Item Type: Project Material | 65 pages | 7,732 engagements | Source: Marketing Projects & Research Materials
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6. Design And Implementation of Database Management System Case of an Abiolian Solu...
» Design And Implementation of Database Management System Case of an Abiolian Solution Limited address Book CHAPTER ONE INTRODUCTION 1.1 Background Of The Study A database is an organized collection of data. It is the collection of schemas, tables, queries, reports, views, and other objects. The data are typically organized to model aspects of reality in a way that supports processes requ...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Computer Science Projects & Research Materials
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7. ENHANCING THE SALES OF CONSUMER GOODS USING MARKET SEGMENTATION
» TABLE OF CONTENTTitle page                                                       iDeclaration                                Â�...Continue Reading »
Item Type: Project Material | 65 pages | 6,961 engagements | Source: Marketing Projects & Research Materials
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8. APPRAISAL OF THE USE OF AUTOMATED TELLER MACHINE (ATM) IN THE BANKING INDUSTRY
» IN NIGERIA. ABSTRACT This work is based on the appraisal of the Automated Teller Machine. It involves the use of Diffusion of Innovation (DOI) model which comprises of the relative advantage, compatibility, complexity, trialability, observability for the analysis of data collected. Data was collected through the administration of questionnaires’ to get the needed information from the users and n...Continue Reading »
Item Type: Project Material | 65 pages | 7,228 engagements | Source: Computer Science Projects & Research Materials
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9. IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION KIN NIGERIA
» TABLE OF CONTENTSTitle Page                                                                       Declaration                �...Continue Reading »
Item Type: Project Material | 65 pages | 7,274 engagements | Source: Marketing Projects & Research Materials
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10. Design And Simulation Of Secure Virtual Private Network (VPN) Over An Open Netwo...
» Design And Simulation Of Secure Virtual Private Network (VPN) Over An Open Network (internet) Infrastructure ABSTRACT The world has changed a lot in the last couple of decades. Instead of simply dealing with local or regional concerns, many businesses now have to think about global markets and logistics. Many companies have facilities spread out across the country or around the world, ...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Computer Science Projects & Research Materials
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11. IMPACT OF CULTURAL INFLUENCES ON CUSTOMER BUYING BEHAVIOUR
» Reteratals (2000), define consumer behaviour as “the physical action of consumer that can be directly observed and measured by othersâ€. Consumer behaviour is seen as overt behaviour by Reteratal. It is called overt behaviour to distinguish it from mental activities such as thinking that cannot be observed directly. Achumba (1996), view consumer behaviour as “the activities...Continue Reading »
Item Type: Project Material | 65 pages | 7,237 engagements | Source: Marketing Projects & Research Materials
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12. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION
» The Concept of Customer RetentionCustomer Retention is a marketing tool used in creating customer’s loyalty in order to retain them (Morns, 2007). However, Dennis (2008) opined that customer retention involves creating customer value through the improvement of products and services in order to satisfy customers so that an organization can retain their existing customers.The best customer...Continue Reading »
Item Type: Project Material | 65 pages | 7,995 engagements | Source: Marketing Projects & Research Materials
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13. DESIGN AND IMPLEMENTATION OF A COMPUTERIZED GAME
» (CASE STUDY LUDO GAME) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Ludo (latin word “ludus” “I play”) is a board game for two to four players, in which the players race their four tokens from start to finish according to die rolls. Like other cross and circle games, Ludo is derived from the Indian game Pachisi , but simpler. The game and its variants are popular in...Continue Reading »
Item Type: Project Material | 28 pages | 8,100 engagements | Source: Computer Science Projects & Research Materials
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14. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY
» TABLE OF CONTENTS Title    DeclarationApproval pageDedication Acknowledgement     Abstract Table of contents CHAPTER ONE: Introduction Background of the study Statement of Problem Objectives of the study Statement of Hypothesis Significance of the study Scope of the study Limitations of the Study Historical Background of the case study Definitions of terms ...Continue Reading »
Item Type: Project Material | 65 pages | 7,644 engagements | Source: Marketing Projects & Research Materials
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15. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PROD...
» In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Many businesses fail to realize that they cannot stay in business without any marketing strategies. This is because they were op...Continue Reading »
Item Type: Project Material | 65 pages | 9,392 engagements | Source: Marketing Projects & Research Materials
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16. DESIGN AND IMPLEMENTATION OF A DIGITAL LIBRARY SYSTEM
» ABSTRACT Libraries have been an important part of educational and information sector of any school. The success of any library largely depends on proper management. Several libraries have suffered failure as a result of inadequate management and incapacitations in handling sensitive information as regards members of the library. This research therefore, aimed at developing a digital ...Continue Reading »
Item Type: Project Material | 65 pages | 17,377 engagements | Source: Computer Science Projects & Research Materials
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17. EFFECT OF COMPUTER USAGE ON ACADEMIC PERFORMANCE OF STUDENTS
» ABSTRACT This study was intended to evaluate the effect of computer usage on academic performance of students. This study was guided by the following objectives; To examine the relationship between computer usage and academic achievement of secondary school students in Nigeria, To examine the effectiveness of computer usage in teaching and learning process in secondary schools in Nigeria, To ident...Continue Reading »
Item Type: Project Material | 65 pages | 14,908 engagements | Source: Computer Science Projects & Research Materials
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18. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
» A sales organization could be defined as any one organization which consists of a group of people brought together to participate in a common effort direct toward accomplishing certain goals still and (unify).In overall marketing activities, sales management is a prominent and distinct function. If managed well, it goes for focuses on the profitability of the company. Some number of authors hav...Continue Reading »
Item Type: Project Material | 65 pages | 7,173 engagements | Source: Marketing Projects & Research Materials
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19. NEW PRODUCT DEVELOPMENT AND IT'S IMPACT ON PRODUCTIVITY IN THE BANKING INDUSTRY ...
» Banking Industry has to be good at developing new products. It must also manage them in the face of changing tastes, technologies, Interest rates, exchange rate and competitions. Every product seems to go through a life cycle. It must go through several phases, and eventually die as new products that better serve consumer needs came along. The product life cycle presents two major challenges, F...Continue Reading »
Item Type: Project Material | 65 pages | 6,968 engagements | Source: Marketing Projects & Research Materials
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20. THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
» ABSTRACT The study based on public relation and it’s impact in the banking industry (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduction of the subject matter, statement of the general problem, as related to the organization rationa...Continue Reading »
Item Type: Project Material | 65 pages | 7,364 engagements | Source: Marketing Projects & Research Materials
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21. IMPACT OF ICT USAGE ON THE STUDENT ACADEMIC PERFORMANCE
» ABSTRACT This study was intended to evaluate the effect of ICT usage on academic performance of students. This study was guided by the following objectives; To examine the relationship between computer usage and academic achievement of HNAUB student, To examine the effectiveness of computer usage in teaching and learning process in university, To identify the disadvantages of computer usage ...Continue Reading »
Item Type: Project Material | 65 pages | 9,327 engagements | Source: Computer Science Projects & Research Materials
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22. POVERTY AND UNEMPLOYMENT IN NIGERIA: CAUSES, EFFECTS AND REMEDIES.
» POVERTY AND UNEMPLOYMENT IN NIGERIA: CAUSES, EFFECTS AND REMEDIES ABSTRACT This study is an econometric method of research that analyzed the causes, effects and remedies of poverty and unemployment in Nigeria. It covered a period of 20 years 1991 2010 hence a time series analysis descriptive statistics and regression model was used to estimate the models and it was made use of secondary data...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Computer Science Projects & Research Materials
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23. THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
» According to Peter Druker (1986) he said that the aim of aim of marketing information system (MIS) is to know and understand the customer so well that the product or services rendered will be key to marketing decisions. He further said that, many business firms lack information sophistication. Many do not have a marketing research department where current and adequate marketing informat...Continue Reading »
Item Type: Project Material | 65 pages | 10,776 engagements | Source: Marketing Projects & Research Materials
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24. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS BEHAVIOUR IN THE MARKETING OF SOME SELE...
» TABLE OF CONTENTSTitle Page                                                                iDeclaration                       �...Continue Reading »
Item Type: Project Material | 65 pages | 7,182 engagements | Source: Marketing Projects & Research Materials
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25. RECAPITALIZATION POLICY AND THE BANKS PERFORMANCE IN NIGERIA (1985 – 2010)
» ABSTRACT The objective of this study is to assess the recapitalization policy and the banks performance in Nigeria, also to know the history of recapitalization policy and how it has fare over the years, and the benefit of this recapitalization to Nigeria banks. Data were sourced from secondary sources, this secondary data include, online source, journals and central bank of Nigeria statistical bu...Continue Reading »
Item Type: Project Material | 65 pages | 7,004 engagements | Source: Computer Science Projects & Research Materials