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1. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIG...
» ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC CHAPTER ONE INTRODUCTION Background Of The Study Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to gu...Continue Reading »
Item Type: Project Material | 57 pages | 2,042 engagements |
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