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Project topics and materials on "Optimization of banking services in Nigeria"

  • 1. STRATEGIC MARKETING OF BANKING SERVICES IN NIGERIA

    » ABSTRACT   The proliferation of banks in Nigerian economy resulted in cutthroat competition among banks, the phenomena in informed the decision to probe into how banks market their financial services. In other words, the focus of this work is to find out the marketing strategies adopted by banks to create awareness of their products. To customers, it also sought to know the importance of marketin...Continue Reading »

    Item Type: Project Material |  50 pages |  5,620 engagements | 

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