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Project topics and materials on "customers"

• 1. ADVERTISING MESSAGES AND BRAND LOYALTY IN NIGERIA: A COMPARATIVE ANALYSIS OF ZEN...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Several studies have examined the influence of advertising messages on brand loyalty (Baktor, Boric and Paunović, 2017). Advertising messages can be transferred to the target audience through the respective advertising media. A wide array of media is used for advertising messages. Each medium has its diverse benefits, restriction...Continue Reading »

  Item Type: Project Material |  53 pages |  2,536 engagements | 

• 2. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY CHAPTER ONE 1.1  INTRODUCTION Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand switchers and generate good sales within a short span of time. They can encou...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 3. THE IMPACT OF BANK LOANS ON SMALL AND MEDIUM SCALE ENTEPRISES IN NIGERIA (A CAS...

  » THE IMPACT OF BANK LOANS ON SMALL AND MEDIUM SCALE ENTEPRISES IN NIGERIA (A CASE STUDY OF CUSTOMERS IN UNITED BANK FOR AFRICA) CHAPTER ONE INTRODUCTION 1.1        BACKGROUND OF THE STUDY   The post independence Nigerian government adopted the entrepreneurship government which constrained it to assume the role of entrepreneur and the urge to offset the economic neglect of the colonial gover...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements |