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Project topics and materials on "celebrity"

• 1. A CRITICAL INVESTIGATION OF CELEBRITY ENDORSEMENT OF CHARITABLE CAMPAIGNS AND IT...

  »   CHAPTER ONE INTRODUCTION 1.1 Background of study The word "celebrity" is derived from the Latin adjective "celeber," which means "renowned" or "celebrated," according to Franklin, Hogan, Langley, Mosdell, and Elliot (2009, p. 37). A celebrity, according to them, is "a person who is widely recognized in a given society and commands a significant amount of public and media attention." "People who...Continue Reading »

  Item Type: Project Material |  50 pages |  2,271 engagements | 

• 2. IMPACT OF CELEBRITY ENDORSEMENT ON IMAGE OF INFANT PRODUCTS USAGES AMONG NURSING...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study        Advertisement is recognized as the fastest and most successful communication tool for businesses to develop an association and attract their target consumers. Among various sorts of communication techniques, the use of celebrity endorsement is greatly rising owing to the development of social platforms (Krotoski, 2011).  These cel...Continue Reading »

  Item Type: Project Material |  57 pages |  2,285 engagements |