THE ROLE OF KNOWLEDGE MANAGEMENT ON THE COMPETITIVE ADVANTAGE OF FOOD AND BEVERAGE FIRMS IN DOUALA, CAMEROON

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

The manufacturing sector is an integral component in the evolution and progress of economies on a global scale. Professionals have expressed concerns regarding the performance of business organizations on a global scale, specifically in the manufacturing sector of the majority of economies. Nevertheless, these concerns are debatable due to the manufacturing industry's increasingly vital position in the global economy. Employees are the assets, and knowledge has grown to be a significant source of wealth. Effective knowledge management is a critical concern that affects both organizations and individuals (Wang and Wu, 2021). Olja et al. (2018) posit that organizations predicated on labor and capital are progressively being supplanted by those founded on knowledge capabilities, as their success and continued existence are contingent upon the development of novel, inventive, and superior products and services. 

Knowledge possessed by organizations is vast and dispersed across innumerable organized and unorganized sources. Knowledge acquisition is accelerating due to the fact that technology facilitates the rapid exchange of data. The ability to improve operational procedures and introduce novel products and services to the market more quickly and affordably is contingent upon the generation, distribution, implementation, and conversion of knowledge (Abbas and Lagraa, 2019). Numerous organizations are exerting considerable effort to improve the efficiency of their knowledge management implementation (Yang and Chen, 2019). Knowledge management is increasingly recognized in the business community as a strategic resource that provides greater likelihood of competitive advantage for an organization (Andrej, 2022). Furthermore, it serves as a critical instrument that steers the economy towards a favorable trajectory and promotes relations between manufacturing organizations and the global community (Faluyi, 2018; Kambey et al., 2018). 

In order to maintain competitive advantage, innovation, and growth, organizations are typically obligated to effectively manage knowledge. However, the implementation of knowledge management systems in Cameroonia's food and beverage manufacturing companies has become an intricate and thought-provoking undertaking in recent years (Faluyi, 2018). As the demand for expansion increases, optimism regarding a resolution is communicated via knowledge management that fosters innovation. The facilitation of innovation through knowledge management undoubtedly contributes to improved organizational performance (Abbas and Lagraa, 2019). Constant performance is a priority for many organizations because it is the only means by which they can advance and expand. According to Yang and Chen (2019), in order to achieve success, an organization must establish an atmosphere that combines knowledge management with organization performance in order to facilitate knowledge creation, sharing, application, and conversion. 

Numerous Cameroonian food and beverage manufacturing companies are confronted with a high rate of failure attributable to enormous financial losses, ineffective management, and financial constraints (Nwonyuku, 2023). These may be ascribed to inadequate knowledge management strategies implemented by both the employees and the organization. Consequently, sustaining business operations for a number of these organizations requires an exceedingly high volume of contributions. In light of these prevailing challenges, knowledge management has emerged as a critical component for contemporary organizations to thrive in terms of performance (Chawla and Joshi, 2019). 

Thus, this work explores the the role of knowledge management on the competitive advantage of food and beverage firms in Douala, Cameroon.

1.2 Statement Of The Problem

In the contemporary knowledge economy, organizations are increasingly relying on knowledge and skill management to ensure their survival and prosperity. As a result, knowledge management has gained recognition as a strategic instrument that can confer competitive advantage, sustain long-term market success, and yield performance-related benefits for organizations, including return on investment and other similar metrics. Although knowledge management has had a significant influence on the competitive advantage of food and beverage companies in Cameroon, certain obstacles persist. One such challenge is the inadequate implementation, sharing, conversion, and utilization of knowledge strategies between employees and customers, which fails to present a favorable image for the organization. This predicament has long been prevalent in the food and beverage sector. Adebisi and Abatunde (2022) posit that the food and beverage sectors in Cameroon are confronted with the predicament of consumer scarcity, which can be attributed to inadequate knowledge management practices within the establishment. The lack of knowledge production, as stated by Didii (2018), is one of the most significant challenges confronting the economy of Cameroon. The issue became more apparent as a result of globalization and its associated phenomena. Cameroon's manufacturing sector is on the verge of disintegration, and a significant number of workers may be laid off. Furthermore, Cameroon has become a dumping ground for foreign products of all types (Anwarul et al., 2019). Anwarul et al. (2019) assert that certain commodities and services produced by the manufacturing sector in Cameroon are unable to effectively compete on an international stage with products originating from developed nations, particularly Europe and America. In Cameroon, food and beverage manufacturing companies do not place a significant emphasis on the development of novel innovations (Adebisi and Babatunde, 2022). As a result, strategic innovation via the capacity to generate knowledge is required; this is an essential element for industrial development.

  Therefore this study tends to examine the role of knowledge management on the competitive advantage of food and beverage firms in Douala, Cameroon.

1.3 Objectives Of The Study

The major objective of this research is to examine the role of knowledge management on the competitive advantage of food and beverage firms in Douala, Cameroon. The study will specifically seek to;

Investigate the knowledge management practices adopted by food and beverage firms to gain competitive advantage in the market.

Identify the knowledge management processes and strategies that are most effective in enhancing the competitive advantage of food and beverage firms.

Ascertain the impact of knowledge management on the competitive advantage of food and beverage firms in Douala, Cameroon.

1.4 Research Questions

The following research questions will be answered in this study:

Is the knowledge management practices adopted by food and beverage firms to gain competitive advantage in the market?

What are the knowledge management processes and strategies that are most effective in enhancing the competitive advantage of food and beverage firms.

What are the impact of knowledge management on the competitive advantage of food and beverage firms in Douala, Cameroon?

1.5 Research Hypothesis

Ho: Knowledge management has no significant impact on the competitive advantage of food and beverage firms in Douala, Cameroon.

Ha: Knowledge management has a significant impact on the competitive advantage of food and beverage firms in Douala, Cameroon.  

1.6 Significance Of The Study

The ramifications of knowledge management's influence on the competitive advantage of food and beverage companies extend to a wide range of stakeholders, such as industry participants, scholars, managers, employees, and consumers. 

In a practical sense, the study's results can provide food and beverage company management in Douala, Cameroon with guidance on how to access pertinent information and insights, thereby facilitating the formulation of strategic decisions. By utilizing information regarding competitor strategies, market trends, consumer preferences, and market trends, managers can formulate effective business strategies and obtain a competitive advantage. This research will provide food and beverage companies with valuable information regarding cultural preferences, consumer preferences, and dietary trends. Organizations have the ability to customize product offerings, packaging designs, and marketing campaigns in order to cater to the varied demands of their target demographic by utilizing customer data and market intelligence. 

Moreover, the outcomes of the research will furnish staff members with prospects for education, proficiency enhancement, and professional progression. By utilizing knowledge-sharing platforms, training resources, and best practices, employees are able to improve their job performance, acquire new skills, and remain updated on developments within the industry. 

Finally, this study will function as a valuable resource for academicians who are inclined to investigate the impact of knowledge management on the competitive advantage of companies in the food and beverage industry.

1.7 Scope Of The Study

The scope of this study focuses on the role of knowledge management on the competitive advantage of food and beverage firms in Douala, Cameroon. Hence the study will be delimited to Reine Food Enterprise Douala, Cameroon.

1.8 Limitations Of The Study

In the course of carrying out this study, the researcher experienced some constraints, which included time constraints, financial constraints, language barriers, and the attitude of the respondents. However, the researcher were able to manage these just to ensure the success of this study.

Moreover, the case study method utilized in the study posed some challenges to the investigator including the possibility of biases and poor judgment of issues. However, the investigator relied on respect for the general principles of procedures, justice, fairness, objectivity in observation and recording, and weighing of evidence to overcome the challenges.

1.9 Definition Of Terms 

Knowledge Management (KM): is a systematic approach to identifying, capturing, organizing, storing, retrieving, and sharing knowledge assets within an organization to facilitate effective decision-making, innovation, learning, and performance improvement. It involves processes, strategies, and technologies aimed at managing both explicit knowledge (codified and documented information) and tacit knowledge (personal insights, experiences, and expertise) to create value and competitive advantage.

Competitive advantage: refers to the unique attributes, capabilities, or resources that enable a business or organization to outperform its competitors in the marketplace. It is the factor or combination of factors that sets a company apart from its rivals, allowing it to generate superior value for customers, achieve higher profitability, and sustain long-term success.

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